With no less than four frozen yogurt spots open and more supposedly on the way, the Spring of 2008 will be known as the fro-yo frenzy. While many of the corporate behemoths and franchise-ready, MBA-run operations battle it out over who has more live active cultures in their yogurt or more modern furniture in their storefront, Yoberri is quietly staking a claim as the local mom-and-pop face of yogurt.
Kimberly Smith, a 21-year-old current Northeastern University business and sociology major, runs this Lakeview spot with a quiet but determined focus on flavor and customer service over glitz and PR. It's a good strategy, as her single "original" flavored yogurt has a subtle tartness and creamier consistency than the competition.
Smith and her co-workers are also a friendly bunch focused on education and even willing to act as your personal chef to guide you to the best fruit and crunchy topping combinations (lychee and gummi bears anyone?) for your yogurt.
Filled with dark wood high-back banquettes and tables, and a cool purple flocked corner-wall decal, the restrained modern decor here isn't as tragically hip and spacey as that of Yoberri's competitor's, either.
Centerstage Reviewer: Michael Nagrant